Use of social media in politics

Sushanta Das Gupta

Sushanta Das Gupta

Sushanta Das Gupta is the Publisher/Chief Editor of E-Bangladesh.

Social media is comparatively the new form of communication around the world with countries such as Bangladesh embracing it. It has emerged and proved the most popular means of communication amongst people of all walks. The use and significance of social media have since its inception broadened over the recent years such as growing to become a medium for political activism in various aspects. Facebook, YouTube and Twitter are some of the social media platforms which provide new ways that arouse citizen engagements in the political environments where political campaigns and elections take centre stage.

The people of Bangladesh have in the recent past started embracing the significance of social media in determining the political rise in this country. This article focuses on the uses of social media in politics and especially its Bangladesh perspective.

  • Used as a source of political news and information.

Although most people still rely on print media for reliable political news and information, social media sites also remain a relevant part in relaying news and information to the public especially online users. Citizens who spend most of their time online get to find useful information based on their political candidates and leaders and also the political state of affairs in the country.

  • Create campaign ads

For politicians running for seats in government, social media can be a good medium to create campaign ads. Such can be achieved with the help of established business communities like Contact an established business directory so that they can create a social media page or group for your campaign. Campaign ads are used by politicians in expressing their interests as well as putting out their manifesto on what they are capable of doing should they get elected. Apparently, the campaign ads created on social media can also be shared so as to enable many social media followers to view the particular information that is conveyed for political reasons.

  • Politicians connect with citizens

With the coming of social media and increased usage, politicians now have an opportunity to connect and communicate with potential voters and fans. Through these mediums, they can engage their supporters in debates and discussions online where supporters ask questions, give suggestions, and also criticise them. It is easier to connect with users on social as this enables them to reach a wider audience and provides the advantage of immediate feedback unlike other conventional mediums of communication.

  • Additionally, the use of social media in politics has restructured political forms and norms. Has broken the norm where politicians were not allowed nor ready to interact with supporters and citizen at a personal level.

In Bangladesh, the social media buzz was received with so much positivity until hell broke loose and the government decided to ban social media for a while in the whole country.  Being a country that her citizen’s thirst for news is high, the ban affected many and many quite some activities to a standstill.

However, social media still remains a significant source of news and information to the youth and citizens of Bangladesh in general.


Civil Engineer, publisher, blogger, politician and end of the day a proud Bangladeshi.