A towering inferno engulfed mainly the corporate office of Basundhara City shopping complex in Dhaka Friday, with clouds of thick black smoke billowing from the burning building.
The fire is dying down after the flames spread downwards from the top floors, trapping many inside.
Some of the injured were taken to Dhaka combined Military Hospital.
Army has joined rescue operations while navy fire experts joined in. Brigadier general Anwar said they have come in aid of the fire service and secure the area.
Eyewitness reports are coming via blogs and Twitter messages. Iftikhar Mohammad is posting pictures along with updates:
Where are the army helicopters!! Please save these people.
3:27pm – What I have seen.. It will burn for a few hours. Nothing can be done. Water is scarce. The fire is rising. Fire extinguishing powder is required.
3:43 It seems all levels above 8th floor will burn. Our fire fighters ladders cannot go higher than that.
4:06 17 Injured people were rushed to nearby Shomorita Hospital
4:19 Fire Service cannot reach beyond 14th floor. There is nothing to do.
Read the Twitter messages as the disaster unfolds: